Watch: Sports Studio Reel 2011

On January 31, at 9:29 AM, Steelers wide receiver Antonio Brown sent out a tweet that said Indianapolis. #steelernation talk to me.” Following his tweet, Seth Paladin (@sdpaladin) responded to Brown saying, I live in Indy! Let’s get lunch! How’s 12:30? Little did Paladin know, but Brown took him up on the offer, and not only did they get lunch, but Brown spent the week with his fellow Steeler fan and twitter follower. The week included going to a Pacers game and sitting courtside among other things.

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“Friday Night Lights” Movie in Works

After a successful five seasons of the TV series, “Friday Night Lights,” the realistic football show came to an end last year, but it’s not quite over yet. The TV show itself was adapted and expanded upon from the book, and movie “Friday Night Lights” (2004). According to executive producer, Peter Berg, he isn’t ruling out making a movie just yet. In addition, it is said that the plot will center around former Texas Tech coach Mike Leach, and his ugly end at the school. And don’t forget, we outfit both the show and the original movie.

Jeremy Lin Becomes Highest Selling Jersey in the NBA

Unless you’ve been living in, under, or were hit in the head by a rock the past few weeks, you’ve heard about Jeremy Lin. Since starting for the Knicks have won seven straight games, the Harvard product has taken New York and the NBA by storm. “Linsanity” reached an All-Time high Monday Night when he hit a three pointer to beat the Raptors with .5 seconds left. His jersey is now the high selling jersey in the NBA, ahead of the likes of LeBron James and Kobe Bryant.

Will “Moneyball “ win best-adapted screenplay?

Next Sunday, February 26, the biggest award show of the year takes place, the Oscars. This year, the biggest movie hits include, “The Descendants,” “The Artist,” and “Moneyball,” among the many. “Moneyball” (which we made the jerseys for), was adapted from Michael Lewis’ book where Brad Pitt plays Oakland Athletics General Manager Billy Beane. Will it take home the best-adapted screenplay award in this years Oscars? We don’t know, but we did do the jerseys for the film.

Blake Griffin Won’t Repeat as 2012 Slam Dunk Champion

After jumping over a car to win the dunk contest a season ago, Griffin has decided he won’t enter this season. The contestants include Knicks guard Iman Shumpert, Pacers forward Paul George, Timberwolves forward Derrick Williams, and Rockets forward Chase Budinger. That’s probably not the star-studded dunk contest people were looking for, so it better be good.

Basketball is five on five, period. That doesn’t stop the speculation, though. So in so in ’94 was way better than that guy in ’06. Who is the best ever will never be settled by a one on one match-up. There will never be a unanimous best ever.

And even if we got a one on one tournament showdown, it would only prove who the best one on one player is, not the best ever. Surely, the impossibility of coming to a correct answer will not stop the debate.

But that didn’t stop Jenga from employing NBA All Stars Kevin Love and Blake Griffin to battle out playing one on one in front of millions. The only thing is, they’re not playing basketball.

For the commercial, we worked with stylist Seth Chernoff to create a practice-like feel for the Jenga showdown.

Football Freakonomics: Tebow Timing

Football Freakonomics: Icing the Kicker

We’re sure that these athletes are happy with the training time they still have left before London.

For this video, as well as the series of print ads that are yet to be released, we worked with the production team to provide a custom Juan Agudelo jersey to go along with our custom Olympic soccer shirts.

As we inch closer to the games on July 27th, we have already seen a large spike in Olympic-related commercials. So keep your eye out for even more Sports Studio-ware than usual coming to a screen or magazine near you.

1. Top 10 Ad Sellers for the Super Bowl over the Past Ten Years

With practically the whole world’s eyes glued to the television on Super Bowl Sunday, it has become advertisers time to shine. Super Bowl commercials have become an obsession for the American public. This slideshow highlights the 10 biggest advertisement spenders over the last decade. It comes to no surprise that Coke and Pepsi both crack the top 5.

2. “Through My Eyes” is Best Selling Sports Book of 2011

In a crazy NFL season, the story of the year was Tim Tebow, Tebowing, Tebow Time and just about everything else Tebow. Love him or hate him, there’s no denying the impact he had on the sports world in 2011. In fact, he grabbed the attention of the world at large. It comes as to no surprise that Tebow’s book, “Through my Eyes” is the best selling sports book of the year. And the Tebow train keeps of rolling.

3. Bronze statue of David Beckham

It must be rough being David Beckham. The international soccer superstar, wife of Victoria Beckham of the Spice Girls definitely has it made. His stardom grew in London at an H&M store, when a bronze life-size statue was made of the celebrity. Sign me up for Beckham’s life.

4. Madonna Promises “No Wardrobe Malfunctions”

We all remember back in 2004 during the Super Bowl halftime show when Janet Jackson performed with Justin Timberlake and was part of a huge wardrobe malfunction. Unlike Jackson, Madonna has vowed there will be nothing of that sort on Sunday of 2012. Just because she says it doesn’t mean it will be true. We hope not for her sake.

You can also check out Madonna’s new video- HERE!!!

5. Larry Bird Has only Cried Three Times in His Life

Known as one of the toughest players in NBA history and for having a budding rivalry with Magic Johnson, Larry Bird claims he has only cried three times in his entire life. According to Bird, all three of those times were because of Magic Johnson, as they went back and forth their entire career. However, crying three times in his entire life? I’m not so sure I believe that, Larry.

Our answer, “Of course.” Then things took a turn.
“Madonna wants 72 football players.”
Madonna? Like the Madonna? As it turned out, it was for the REAL Madonna.

Now, we don’t usually stock more than 50 uniforms of a specific color because normal NFL teams only have 53 players in uniform at a time.

“So you want two teams?” we asked.

“No, M wants one team, all the same,” said one of her stylists over the phone from New York.

Not only did Madonna want 72 players on one team, she wanted them with the exact same number, 36. This was definitely a Sports Studio first.

And it was set, we were going to be a part of Madonna’s comeback. The catch was, they needed everything in five days.

Long story short, we made it happen.

72 football players from shoulder pads to toes and everything in between, as well as 12 Cheerleaders with custom M’s and some red satin coaches jackets for Madonna to walk across, in 120 hours. Not too bad, if we do say so ourselves.

And our football players did everything but play football, holding umbrellas, blocking bullets, acting as human ladders, rolling out carpet, laying down jackets, tearing apart cars, catching Madonna, running through walls and last but not least turning into human sparklers (all of which can be seen below).

It was not until after the whole shoot that we found out that Madonna was scheduled to be the Super Bowl XLVI Half-Time show. Then it all made sense, kinda. Everything except for the number 36, which we still don’t understand.

So for jobs big and small, last minute and well-planned out, come to Sports Studio for your sports wardrobe needs.